Collate
existing content
We collect existing materials on the subject matter. We look at:
- what has already been developed
- what is missing
- what works for the target audience
- what needs to be improved.
Develop
outline and key messages
When developing the outline, we:
- identify the main messages
- determine the learning needs of the target audience
- develop a rough structure.
Draft
text
We always write in plain English. This includes:
- simplifying complex language
- making content understandable
- remove jargon, unnecessary technical terms and convoluted sentence structures.
If we know our readers have limited formal education, do not use English as their primary language, or have significant reading gaps, we write in easy English, and:
- break down ideas into smaller, bite-size chunks
- use shorter sentences and basic vocabulary
- use visual aids that add meaning to text.
Edit
with client and experts
We work with our client to edit the draft, making sure the content is still accurate and suitable. We check the language to keep it clear and easy to understand. This often takes a few rounds of edits.
Simplifying complex ideas can affect accuracy. So, we test the draft with a subject matter expert, like a lawyer, regulator or scientist. We continue to negotiate with the expert until we agree on wording.
Review
with audience
Once we know the information is correct, we review it with the audience to make sure it works for them. They check whether:
- the content makes sense
- anything is missing
- anything is unclear.
Audience feedback helps us shape the tone, structure, and examples to suit their needs. This step makes sure the resource captures their voice and fits how they want to use it.
Plan
design and visuals
We choose the right designer and illustrator to suit the audience.
We work closely with the designer to develop an initial style. This includes colours, fonts, shapes and layout. We then prepare an initial brief for the illustrator. It explains the design style, target audience, user story and subject of the resource.
Create
illustrations
The illustrator provides samples for review. With the designer, we confirm the illustration style. We then prepare a detailed brief that lists every required illustration. The brief includes clear descriptions and sample images to guide the illustrator.
Review
designs with client
We test the design and illustrations with the client. They check that the style suits their brand, fits the audience and works for publishing.
Publishing considerations might include things like paper type, size and whether they will print it in-house or externally. We adjust the design and illustrations based on client feedback.
Test
with audience
We test the text, design and illustrations with the target audience. The client helps us decide when, where, how and who to test with. The audience tell us if the:
- text is clear and easy to follow
- tone is right
- colours are right
- fonts and backgrounds are easy to read
- icons are meaningful
- character details, such as clothing and stance, are appropriate
- resource feels right for their community.
We work closely with the audience. We keep refining until every detail works for everyone. This takes time but is an essential step.
Review
with client
We update the text, design, and illustrations based on audience feedback. Then, we confirm these changes with the client.
Review
with experts
Many changes get made in all the reviews. So, it is necessary to take the latest version back to the subject matter expert to check for accuracy. We continue to negotiate with them to reach a balance of accuracy, plain English and tone.
Publish
and continuously improve
A resource is never truly finished.
No matter how many edits or reviews, we still find mistakes. Regular updates keep content accurate, relevant, and accessible as language, laws, and audience needs change.
We provide the client with a continuous improvement register to help track future changes.